Politics & Law

Obama’s missing moral narrative and the intimidating right-wing message machine

George Lakoff

Barack Obama may be one of the best communicators of this generation, but he is not living up to his own talents. In a year of disasters, communication failure doubles the crises.

If, as he says, the monster spill was his highest priority from Day 1, he needed to communicate that from Day 1 — or at least Day 3 or 4. It took five weeks for him to tell the nation what he and his administration were doing. The result was visible in his recent press conference. He was on the defensive. He needed to be on the offensive — from early on. The choice is not doing or communicating. It is doing and communicating.

President Barack Obama

President Obama at his May 27 press conference on the federal response to the Deepwater-BP oil spill. (White House photo)

His narrative: This is a tough, unprecedented situation, but I’m in charge, and I’ve been very busy in the Situation Room where I belong, not on tv. I’m fully competent. I’m a good policy wonk — ask me any question about details. I’m honest. I admit my few policy mistakes. I think about the details day and night. Don’t think I’m oblivious.

It’s defensive, trying to overcome criticism that should never have been allowed to accumulate. But worse, it’s weak when it needs to be strong.

The president did the required minimum. He placed a moratorium on offshore drilling and canceled oil leases in the Gulf and off Virginia. He appointed a commission to make safety recommendations. And he is reorganizing the Mining Management Service. All to the good, but …

Crises are opportunities. He has consistently missed them. This was a grand opportunity to pull together the threads — BP and the spill, Massey and the mine disaster, Wall Street and the economic disaster, Anthem BlueCross and health care, the Arizona Immigration Law, Don’t Ask, Don’t Tell — even Afghanistan. The press threw him fastballs straight down the middle, and he hit dribblers every time.

It’s not that he said nothing to tie them together. But there was no home run, no unifying narrative, no patriotic call to the nation on the full gamut of issues. Instead, there were only hints, suggestions, possible implications, notes of concern — as if he had been intimidated by the right-wing message machine.

And yet, Obama of all political leaders, could have done it, because he did before in his campaign.

The central idea is Empathy. Democracy is based on empathy, on people caring about one another and acting to the very best of their ability on that care, for their families, their communities, their nation, and the world. Government must also care and act on that care. Government’s job is to protect and empower its citizens.

That idea is what draws together all the threads. The bottom line for corporations (whether BP, Massey, Anthem or Goldman Sachs) is money, not empathy. The bottom line for those who hate (whether homophobes, the Arizona Legislature, or al Qaeda) is domination and oppression, not empathy.

Empathy, and acting on it effectively, is the main business of government. And Obama knows it in his heart.

Yet the right-wing has intimidated Obama into dropping not just the word “empathy,” but the idea. Empathy is a positive deep connection with other people in general and with all living things, the ability to see and feel as they do. The right-wing, which shows little empathy, has confused empathy with sympathy for individuals, which they see as a weakness. And though Obama has repeatedly made the distinction clear, he has allowed the right wing to intimidate him into abandoning “the most important thing my mother taught me.”

At the very end of the press’ questions, there was a hint of the campaign Obama.

…I think everybody understands that when we are fouling the Earth like this, it has concrete implications not just for this generation, but for future generations.

I grew up in Hawaii where the ocean is sacred. And when you see birds flying around with oil all over their feathers and turtles dying, that doesn’t just speak to the immediate economic consequences of this; this speaks to how are we caring for this incredible bounty that we have.

And so sometimes when I hear folks down in Louisiana expressing frustrations, I may not always think that they’re comments are fair; on the other hand, I probably think to myself, these are folks who grew up fishing in these wetlands and seeing this as an integral part of who they are — and to see that messed up in this fashion would be infuriating.

So the thing that the American people need to understand is that not a day goes by where the federal government is not constantly thinking about how do we make sure that we minimize the damage on this, we close this thing down, we review what happened to make sure that it does not happen again. And in that sense, there are analogies to what’s been happening in terms of in the financial markets and some of these other areas where big crises happen — it forces us to do some soul searching. And I think that’s important for all of us to do.

Here, at the very end, he allows the empathy and the moral vision to come out. Future generations, the sacredness of nature over the immediate economic consequences, caring for this incredible bounty that we have, identifying with folks who see fishing as part of who they are, analogies to what’s been happening in the financial markets, soul searching.

That should have — and could have — been the central narrative drawing all the threads together. The narrative about the daily competence and effort should have been in service of the central narrative of his administration. It should be, and can be, the central narrative of American democracy.

But to make it central and powerful would be confrontational. It would bring him head-to-head with right-wing ideology — empathy-free, self-interest maximizing, with disdain or even hatred for those seen as lesser beings. It is self-reinforcing: a value-system that above all promotes that value-system itself.

Because that ideology takes precedence over empathy, there will be little or any real bipartisanship with those on the hard-core right. The right is provoking confrontation. It cannot be avoided. The president should be confronting the right-wing on all issues — not issue-by-issue as a policy wonk, but with the master moral narrative that makes sense of our country’s values.

Here’s what that would mean. The following “shoulds” are not mine. They follow naturally from President Obama’s own values as he articulated them is his 2008 campaign, and as they leaked out, largely unnoticed, during his press conference.

The president recognizes that financial reform requires dealing with systemic risk, which means not mere regulation, but restructuring the financial system to minimize, and if possible eliminate, systemic risk. Applying the analogy to oil spills, it would mean no more deep-water drilling because major systemic risks (“worst case scenarios”) cannot be eliminated when you drill starting a mile down where no human being can go and drilling three miles deeper.

Like other large corporations, BP uses cost-benefit analysis to maximize profits. It is no surprise that, to save money, BP chose inferior materials in Deepwater Horizon, materials whose defects may well have caused the explosion. The use of cost-benefit analysis for a corporation’s benefit (and not the public’s) is a dangerous practice in many industries. Cost-benefit analysis itself, used this way, should be considered as an important component of systemic risk by the President’s commission on safety.

The president should support the Cantwell-Collins CLEAR ACT, which will actually cut gasoline consumption radically by 2050 and carbon emissions by 80% by 2050, while stimulating the economy by providing significant financial dividends to all adult citizens, eliminating government imposition on business, and making those who profit from selling polluting fuel pay to clean it up and develop alternative energy. CLEAR is far superior to cap-and-trade alternatives.

The president should generalize from oil spills to coal mining, banning the blowing up of mountain tops and the fouling of streams, and imposing serious safety restrictions on all mining.

The president should review the covert operations imposed by the military and cancel those that are inconsistent with American values.

The president should order military leaders under his command to support the elimination of Don’t Ask, Don’t Tell.

The president should ask the First Lady to sponsor a major government program to do research on and support empathetic parenting, along the lines of his 2008 Father’s Day speech.

And much more. A great deal follows from a unified moral stance.

Empathy and the discipline to act effectively on it, when seen as the basis of democracy and American values, can be powerful. It can unify the major policies of the administration, and unify people of good will — and that is a majority of our citizens. But only if the president communicates the central nature of empathy effectively, and acts on it consistently.

Send him a two-word email or twitter: Empathy Now!

This article was originally published in The Huffington Post.

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Comments to "Obama’s missing moral narrative and the intimidating right-wing message machine":
    • Solar Hero

      Professor Lakoff, once again you demonstrate your refined naïveté and excellent obscurantist skills. Obama is a conniving and corrupt politician and war criminal — oh, if he would only do what he says!

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    • George

      Empathy is not democracy according to history. Since Barry Goldwater did not sign the Civil Rights Act, the Democrats had since won the majority of the Black Vote ~90%. Now both parties are vying for the brown vote ( Mostly Latins). Empathy has nothing to do with it in my opinion. When Obama repeatedly called the Republicans all failures in history he won their emnity. There will never be bi-partizanship with B. Hussein Obama. Most of Academia is anti-common poor people — usually elitist and wealthy kids from all cultures get into higher academia and always say bad things about the poor Republicans. The new party of the wealthy is now and has been the Democrats. They own the mainstreme media ( TV and Print) and own entertainment ( Hollywood), own sports ( most millioniare sports figures are registered Democrats) and own ( Education) Academia and now own the politics. Only a small group that are of the Tea Party have made such a massive noise — and being at the S.F. Tea-Party everyone there was dirt poor and the people laughing at the tea party members that day were filthy rich. Empathy had little to do with politics. Obama only has ‘Empathy’ for people that can keep him in power in my opinion. With American Tax payer money he gave his voters free monies in the stimulus. That is not democracy nor empathy — it is modern American politics. The republicans gave money to all — equally. That was empathy.

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    • Anthony St. John '63

      Very well said Professor Lakoff, but I would urge you to take empathy to a much higher level by adopting a motto such as the one Mother Jones made famous “— Fight Like Hell For The Living.”

      My first vote was in the military when I voted for Eisenhower who was the greatest republican in my lifetime. No other republican has even come close, while FDR was by far the greatest democrat in my lifetime. I have been voting as a nonpartisan ever since Ike because the republicans have damn near destroyed the legacy of the Greatest Generation while the democrats have failed to live up to MoJo’s motto.

      Ike’s 1961 Farewell Address to the Nation is one of the greatest American Presidential speeches ever made, and one of the greatest failures by both parties was to marginalize Ike’s grave warnings for political purposes. So today we are experiencing totally unacceptable, out of control social, political, economic, environmental, educational, legal and scientific consequences of failures by both political parties to protect and preserve American Democracy, the Rule of Law and Quality of Life for all citizens.

      Indeed, as you quoted Obama “…I think everybody understands that when we are fouling the Earth like this, it has concrete implications not just for this generation, but for future generations.”

      So I would modify MoJo’s motto to say:
      Fight Like Hell For The Living, For This Generation And For Future Generations.

      President Obama is the best chance America has to make the right things happen with the required sense of urgency, especially because we are still losing the “350 or Bust” war since the May 10 estimate for April 2010 is “392.39″ ppm atmospheric CO2.

      The facts are that both atmospheric CO2 and climate change are still accelerating, and many scientists say we now have years, not decades, to stabilize CO2.

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