State of the E-Art
You may have seen our previously released slide set, “How to Build a Modern Entrepreneurship Center” (here’s a link – E-Center 2.0 Public-9-2014-Compressed). It’s a pretty good summary of what we have learned so far, based on our past 10 years at UC Berkeley’s Center for Entrepreneurship & Technology (CET).
Here’s the summary in keywords: Stakeholders; Measures; Curriculum Journey; Psychology; Mindset; Role Models; Balanced Message; Ecosystem; Boards; Boot-camps; Challenge-based; Theory; Inductive; Lean; Pivot; Acceleration; Research-Driven Entrepreneurship; and Industry Interfaces. Take a breath, and now let’s move on.
Artificial Limitations
I think all this really begs the question, “What’s Next?” for start-up programs. And as far as we have come, in my opinion, there are still a couple of major aspects that need our attention.
It’s Time to Break Through
I’m not saying today’s models are bad. But let’s brainstorm to add some new ideas to what we already do today.* Here are five examples:
Examples | Today | The Alternative |
Acceleration 2.0 | On campus Business Plan competition | Competitions for the area’s best projects with opportunities for students to become part of the winning teams (or vice versa) |
Catching the Right Wave | Students have all the initial ideas | Investors and their Entrepreneurs-In-Residence explain their Investment thesis and concepts on campus to reach the right specialists |
Translated Research | Research student try to find an application for their own research | Researchers interact with industry execs, and entrepreneurs to employ their skills in valuable directions they could not have known about on their own |
Challenges are Better than Resumes | Executives send recruiters on campus to look at resumes | Executive offer challenges that can benefit their firms, and the best students or researchers form teams to illustrate that their skills and creativity and possibly affect the solutions |
Venture Collision | Student start-ups compete with high profile start-ups | High profile start-ups pitch on campus to explain why they are going to win in the market – and how the right students (individually or as nascent teams) could be part of the opportunity, via hiring, morphing, complementing, spin-ins, etc. |
To me, a key is understanding where, during a firm’s development, student skills and research capabilities are best utilized. When I think about company lifecycle, some intersecting points are better than others. Here are some common stages:
Let me reiterate. My view is that there is nothing wrong with the learning process developed so far, including ideation, validation, adaptation, lean methods, mindset, ecosystem, etc. It’s all great and we now have a vocabulary and a way to teach things that were all very mysterious before.
However, it is far from the reality that firms and innovations all start with a blank sheet of paper or design on a cocktail napkin. So why should we only teach that method to students? In this next phase of entrepreneurship education, we need to look more carefully at the opportunities that can be created with later stage evolutions of technology and business as well as looking at the start from scratch approaches.