Kellie McElhaney is the Alexander Faculty Fellow and the founding faculty director, at UC Berkeley's Haas School of Business, of the Center for Responsible Business, which she was instrumental in launching in 2003. Under her leadership, the center has helped define corporate responsibility as one of the core competencies and competitive advantages of the Haas School. McElhaney's work has three areas of focus: (1) analyzing and developing companies' corporate social responsibility (CSR) strategy and its alignment with corporate strategy, business objectives, core competencies and business value; (2) exploring the link between diversity and CSR, and using CSR as a hook to re-engage women as employees, consumers, and investors; (3) the business value and opportunities in branding, communication and CSR. McElhaney is the author of Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand. She consults to several Global 1000 companies in developing integrated CSR strategy, bridging her academic focus with the practitioner world. McElhaney serves on Dow Chemical's sustainability & environmental advisory committee, is an academic partner with Blu Skye Consulting, serves on the boards of Globescan and iRazzle, and is a member of the advisory council for SustainAbility. She earned her B.A. from the University of North Carolina and her Ph.D. from the University of Michigan.