Teck-Hua Ho, professor of marketing

Teck-Hua Ho is the William Halford Jr. Family Professor of Marketing at UC Berkeley's Haas School of Business. He is the chair of the Haas Marketing Group and director of the Asia Business Center. Ho's research interests include behavioral and experimental economics, quantitative marketing (pricing strategy and consumer choice models), and the interface of marketing and operations. He received his undergraduate degree at the National University of Singapore and received his Ph.D. from the University of Pennsylvania's Wharton School.