All posts in tag: Customer Development

Steve Blank The Business Model Canvas Gets Even Better – Value Proposition Design

Product/Market fit now has its own book. Alexander Osterwalder wrote it. Buy it.

The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses and agile engineering to build minimum viable … More >

Steve Blank Watching My Students Grow

“You cannot teach a man anything, you can only help him find it within himself.”
Galileo Galilei

One of the great things about teaching is that while some students pass by like mist in the night others remain connected forever. I get to watch them grow into their careers and cheer them … More >

Steve Blank The Woodstock of K-12 education

Describing something as the “Woodstock of…” has taken to mean a one-of-a-kind historic gathering. It happened recently when a group of educators came to the ranch to learn how to teach Lean entrepreneurship to K-12 students.

We Can Do Better than Teaching Students How to Run a Lemonade Stand
Over the last few years … More >

Steve Blank How to Find the Right Co-Founders

How do you figure out what’s the right mix of skills for the co-founders of your startup?

Surprisingly if you’ve filled out the business model canvas you already know who you need.

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I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. … More >

Steve Blank Why Translational Medicine Will Never be the Same

There have been 2 or 3 courses in my entire education that have changed
the way I think.  This is one of those.
Hobart Harris Professor and Chief, Division of General Surgery at UCSF

For the past three years the National Science Foundation Innovation Corps has been teaching our nations best scientists how to … More >

Steve Blank How To Think Like an Entrepreneur: The Inventure Cycle

The Lean Startup is a process for turning ideas into commercial ventures. Its premise is that startups begin with a series of untested hypotheses. They succeed by getting out of the building, testing those hypotheses and learning by iterating and refining minimal viable products in front of potential customers.

That’s all well and … More >

Steve Blank Why Founders Should Know How to Code

“By knowing things that exist, you can know that which does not exist.” — Book of Five Rings

A startup is not just about the idea, it’s about testing and then implementing the idea. A founding team without these skills is likely dead on arrival.

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I was driving home from the BIO conference in San … More >

Steve Blank How Investors Make Better Decisions: The Investment Readiness Level

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team.  Other than “I’ll know it when I see it”, there’s no formal way for an investor to assess project maturity … More >

Steve Blank I-Corps @ NIH – Pivoting the Curriculum

We’ve pivoted our Lean LaunchPad / I-Corps curriculum. We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices.

Over the last three years the Lean LaunchPad class has started to replace the last century’s “how to write a business plan” classes as the … More >

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