All posts in tag: marketing

Steve Blank Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

For the last 75 years products (both durable goods and software) were built via Waterfall development. This process forced companies to release and launch products by model years, and market new and “improved” versions.

In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small … More >

Steve Blank Strangling Innovation: Tesla versus ‘Rent Seekers’

The greatest number of jobs is created when startups create a new market – one where the product or service never existed before or is radically more convenient. Yet this is where startups will run into anti-innovation opponents they may not expect. These opponents have their own name –  “rent seekers” – … More >

Steve Blank When Microsoft threatened to sue us over the letter ‘E’

By 1997 E.piphany was a fast-growing startup with customers, revenue and something approaching a repeatable business model. Somewhere that year we decided to professionalize our logo (you should have seen the first one.) With a massive leap of creativity we decided that it should it should have our company name … More >

Steve Blank Unrequited love

If there’s only one passionate party in a relationship it’s unrequited love.

Here’s how I learned it the hard way.

The Dartmouth football team

After Rocket Science I took some time off and consulted for the very VC’s who lost lots of money on the company. The VC’s suggested I should spend a day at … More >

David Zilberman Why labeling of GMOs is actually bad for people and the environment

On November 6th, California voters will be asked to vote on a proposition about labeling of genetically modified (GM) products. On the surface this seems quite reasonable: people should have information about what they consume. In my view, labeling requirements are appropriate when there is undisputed scientific evidence that a … More >

Steve Blank Bonfire of the Vanities: Marketing vs. sales

When I was in my 20’s, I was taught the relationship between marketing and sales over a bonfire.

Over thirty years ago, before the arrival of the personal computer, there were desktop computers called office workstations. Designed around the first generation of microprocessors, these computers ran business applications like word processing, … More >

See all posts in tag: marketing >