All posts in tag: storytelling

Claude Fischer Telling stories vs. telling data

In a just-released preview of his new book, Narrative and Collective Action, public-policy scholar Frederick W. Mayer of Duke University discusses the power of the well-told story for leaders of social movements and politicians. Starting with the example of Martin Luther King, Jr., Mayer recounts how effective leaders deploy stories rather than analyses. … More >

Ikhlaq Sidhu Storytelling for engineers and other folk

As engineers and engineering leaders, we often forget the important role of “storytelling” in our work.  Usually, this takes the form of a myopic focus on our technology capabilities or markets served.  What we forget is that it won’t matter unless the concept is meaningful to people.  And stories are … More >

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