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Why Mitt won’t be able to hide from his primary self (we’re no longer in an Etch-A-Sketch world)

Robert Reich, professor of public policy | March 23, 2012

Romney spokesman Eric Fehrnstrom couldn’t have said it better – or worse. When asked by CNN Wednesday morning whether Mitt was being pushed so far to the right by Rick Santorum and Newt Gingrich that he’d be handicapped in the general election, Fehrnstrom said “you hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch-A-Sketch. You kind of shake it up and restart all over again.”

An Etch-A-Sketch, for those of you under twenty, is a thick flat gray screen that comes in a plastic frame with two knobs on the front in the lower corners – one left, one right. Twisting the knobs changes the aluminum powder on the back of the screen, creating completely new images. If you twist the left knob, you alter the powder horizontially; twist the right nob, and you alter it vertically.

Remind you of anyone?

When Mitt ran for governor of Massachusetts he twisted the left knob, moving horizontally to the left. (I know first hand because I ran in the Democratic primary that year.) He became a social liberal, tolerant of abortion and willing to entertain the idea that gays and lesbians should be able to form civil unions. He was also an economic moderate interested in seeking ways to expand health-care coverage.

But ever since Mitt left the governor’s office, he’s been twisting the right nob, moving downward into the muck of regressive Republicanism in pursuit of the Republican nomination.

Etch-A-Sketch was introduced in 1959 near the peak of the baby boom. (It was inducted into the National Toy Hall of Fame in 1998, and in 2003 the Toy Industry Association named it one of the hundred most memorable toys of the twentieth century.)

But Etch-A-Sketch has been replaced by digital toys that have the capacity to play and replay videos. These new video toys aren’t just for kids. Almost every voting adult has one, or has easy access to one.

Get it? It won’t be nearly as easy for Mitt to “shake it up and start all over again” for the general election of 2012, should he get the nomination. Try as he might, Romney won’t be able to twist the knobs and create a brand new picture.

There will be too many videos of him during the primary saying things that were designed to appeal to increasingly far-right, far-out GOP primary voters – but will strike most Americans as bizarre if not despicable.

America has always been the kind of place where people can reinvent themselves, escaping from their pasts by turning the knobs on their own virtual Etch-A-Sketch identities. But the ubiquity of video technology has made this much, much harder to do. Videos have a way of reminding everyone who you are — and were.

If he makes it to the general election, Mitt won’t be able to hide his primary self.

Cross-posted from Robert Reich’s blog.

Comment to “Why Mitt won’t be able to hide from his primary self (we’re no longer in an Etch-A-Sketch world)

  1. Once again, what this proves beyond all doubt that politicians will say anything to get elected. There is no doubt that Romney lies continuously depending on who he aims his propaganda at with his “flip-flop” campaign speeches where either his flip was a lie, or his flop was a lie, or both are lies.

    Most importantly, Romney claims to be a Christian leader (having achieved a position similar to a bishop in his church), but he demonstrates continuously that he will violate the Golden Rule with imperious impunity when it comes to getting elected.

    Romney’s paramount cultural value is that he represents the Bloodsucker Wall Street culture that caused the recession regardless of how many people suffer the consequences of his culture of egregious greed that exports millions of American jobs, manufacturing industries and trillions of dollars of wealth of America to China.

    During his 2012 presidential campaign Romney has proven that his mendacious propaganda fools about 30% of republican voters all the time, and that’s something to really most worry about in a democracy that depends on cultural values of honor, integrity, morals and ethics to work most successfully for all of We The People.

    The bottom line fact is that the Etch-A-Sketch culture that Romney personifies is as great a threat to American Democracy and the long term future for our newest generations as any threat we face today.

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