George Lakoff is a professor emeritus of cognitive science and linguistics at UC Berkeley, where he has taught since 1972. His research involves the application of cognitive and neural linguistics to politics, literature, philosophy and mathematics. Lakoff's research involves questions traditionally pursued by linguists, such as the conditions under which a certain linguistic construction is grammatically viable, but he is best know for his ideas about the centrality of metaphor to human thinking, political behavior and society. His concept of the "embodied mind," which he has written about in relation to the nature of everyday thought - as well as higher mathematics - has gained wide currency. In recent years Lakoff has applied his work to the realm of politics, analyzing political worldviews and the framing of issues in public discourse. He is now working on a neural theory of thought and language that explains how meaningful ideas can arise from neural circuitry and their connections to the body. George Lakoff's books include Don't Think of an Elephant!, Whose Freedom?, and The Little Blue Book: The Essential Guide to Thinking and Talking Democratic, among others. His personal website is georgelakoff.com