The Federal Trade Commission found in 2002 that: The use of false or misleading claims in weight-loss advertising is rampant. Nearly 40% of the ads in our sample made at least one representation that almost certainly is false and 55% of the ads made at least one representation that is very likely to be false … Continue reading »
One cure for miracle claims: Jail
In the late 1990’s a full page ad for “SlimAmerica” appeared in the Oakland Tribune. The ad claimed that major Universities had been involved in the development of a new, incredibly effective weight loss drug that caused “the fat to melt off your body like an ice cube melts on a sweltering hot August day.” … Continue reading »