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Avoiding the traps of big data

Ikhlaq Sidhu, Chief Scientist and Founding Director, Sutardja Center | October 22, 2013

By now it’s well known that Target Corporation (Target) “knew a teen girl was pregnant before her father did.” Not only was the story told many times over in the New York Times, but it also became one of the lead examples illustrating the intrinsic value of “big data.” A bit creepy, yes, but basically … Continue reading »