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Our Products, Ourselves

Chris Hoofnagle, adjunct professor of information | April 21, 2010

If you’ve ever wrestled with Guy Debord’s Society of the Spectacle, there is good news for you: MTV and VH1’s market research group has produced a cheat sheet. It describes “Gen Mix,” a group of young people who have confused products with personality and exist to buy stuff from celebrities. Debord’s academicalism is no longer … Continue reading »