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Why it’s hard to replace the ‘fiscal cliff’ metaphor

George Lakoff, professor emeritus of linguistics | December 4, 2012

Writers on economics have been talking since the election about why the “fiscal cliff” metaphor is misleading. Alternative metaphors have been offered like the fiscal hill, fiscal curb, and fiscal showdown, as if one metaphor could easily be replaced by another that makes more sense of the real situation. But none of the alternatives has … Continue reading »