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Nail the customer-development manifesto to the wall

Steve Blank, lecturer, Haas School of Business | March 29, 2012

When Bob Dorf and I wrote The Startup Owner’s Manual we listed a series of customer-development principles. I thought they might be worth enumerating here: A startup is a temporary organization designed to search for a repeatable and scalable model There Are No Facts Inside Your Building, So Get Outside Pair Customer Development with Agile Development Failure is an … Continue reading »