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For energy (and water) conservation, moral suasion is no substitute for getting the prices right

Meredith Fowlie, Associate Professor and Class of 1935 Distinguished Chair in Energy | April 7, 2015

My office light switch recently acquired a little sticker that politely reminds me to turn it off when I leave. And over the past year, an edgy Lawn dude  and an amicable  Bear  have been urging Californians to cut back on water use in order to meet our drought-stricken state’s water restrictions (which have to … Continue reading »