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Why are stereotypes so difficult to eradicate?

Rodolfo Mendoza-Denton, professor of psychology | February 2, 2011

In a number of previous posts (e.g. this one, and this one) I have talked about the conditions under which people are most likely to apply stereotypes. A question that I’m often asked, however, is why stereotypes persist, even when so many people explicitly disavow them. It’s almost as if we were addicted to stereotypes: we … Continue reading »