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If voters of color don’t vote on Tuesday, don’t be surprised

Lisa García Bedolla, chancellor's professor, education and political science, and director of the Institute of Governmental Studies | November 2, 2014

The New York Times recently published a story on the dramatic advances in campaign data analytics since the 2008 election. According to the Times, “modern political campaigns home in on their key voters with drone-like precision, down to the smallest niche — like Prius-driving single women in Northern Virginia who care about energy issues.” The … Continue reading »