Skip to main content

How to frame yourself: A framing memo for Occupy Wall Street

George Lakoff, professor emeritus of linguistics | October 25, 2011

I was asked weeks ago by some in the Occupy Wall Street movement to make suggestions for how to frame the movement. I have hesitated so far, because I think the movement should be framing itself. It’s a general principle: Unless you frame yourself, others will frame you — the media, your enemies, your competitors, … Continue reading »