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Democrats finally get a framing win with ‘Vouchercare’

David Aaker, professor emeritus of marketing and public policy | September 24, 2012

Democrats always seem to lose the all-important discussion framing battle. But with “vouchercare,” they’ve finally won one. “Vouchercare” describes the republican approach to the reform of Medicare. It frames the discussion around the concept that a fixed price voucher will be given to retired people who must then accept the risk that the insurance industry … Continue reading »