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The Fenigstein Effect

David Zilberman, professor, agriculture and resource economics | May 18, 2015

Every year during graduation season, I encounter many students who are nervous about the job market. Surprisingly, many worry not only about their technical qualifications, but that they don’t look the part. Some of these students probably listen to the media and studies that have found that good-looking men are considered more competent and good-looking … Continue reading »

Bonfire of the Vanities: Marketing vs. sales

Steve Blank, lecturer, Haas School of Business | August 9, 2011

When I was in my 20’s, I was taught the relationship between marketing and sales over a bonfire. — Over thirty years ago, before the arrival of the personal computer, there were desktop computers called office workstations. Designed around the first generation of microprocessors, these computers ran business applications like word processing, spreadsheets, and accounting. … Continue reading »